Attribution Examples
Examples using real LightLead connectors. Attribution requires the Agency plan or higher.
Example 1: Online store (E-commerce)
Input data
- Ads: Meta Ads, Google Ads
- CRM: Kommo
- Deal cycle: 1–3 days
- UTM tagging: complete
Configuration
| Parameter | Value |
|---|---|
| Ad source | Meta Ads |
| CRM source | Kommo |
| Ad entity | Ad |
| CRM entity | Deals |
| Match mode | balanced (source/medium/content) |
| Date window | 7 days |
Common issues
- Phone orders without UTM
- Solution: widen the date window / add tracking to forms
Example 2: B2B services (long cycle)
Input data
- Ads: Google Ads
- CRM: Bitrix24
- Deal cycle: 14–30 days
Configuration
| Parameter | Value |
|---|---|
| Ad source | Google Ads |
| CRM source | Bitrix24 |
| Ad entity | Campaign |
| CRM entity | Deals |
| Match mode | balanced_campaign |
| Date window | 30 days |
Common issues
- Deals outside the window → unmatched
- Multiple touches → ambiguous
- Solution: 60-day window + utm_content
Example 3: Lead generation
Input data
- Ads: TikTok Ads
- CRM: KeyCRM / HubSpot
- Cycle: short-form leads
Configuration
| Parameter | Value |
|---|---|
| Ad source | TikTok Ads |
| CRM source | KeyCRM |
| Ad entity | Ad |
| CRM entity | Orders / contacts |
| Match mode | loose_campaign |
| Date window | 7 days |