AI Assistant

The LightLead AI assistant lets you interact with your ad data in natural language. You can ask questions about metrics, compare periods, diagnose anomalies, and perform actions — all in one chat.

Capabilities

• Data retrieval — querying metrics from connected sources
• Period comparison — analyzing changes between periods
• Diagnostics — finding causes of metric drops or spikes
• Attribution — questions about spend vs. results
• Actions — refreshing and creating reports

How it works

1. You ask a question in natural language in the AI assistant chat
2. The AI analyzes the query and determines the data needed
3. LightLead runs queries against connected source APIs
4. The response is formatted as text, table, or chart

Quick Links

AI Capabilities Example Prompts Data Access Limitations Troubleshooting

Main Sections

Basics

• AI Capabilities — full list of use cases
• Data Access — what data AI can query
• Permissions — required access for AI
• Limitations — what AI can't do

Queries

• Querying Metrics — asking about specific metrics
• Comparing Periods — comparing two time periods
• Explaining Changes — how AI diagnoses anomalies
• Attribution Questions — analyzing ROAS and leads
• Refreshing Reports — updating reports via AI

Notifications & Confirmations

• Alerts — setting up automatic notifications
• Confirmations — when AI requests confirmation

Reference

• Example Prompts — ready-to-use prompt templates
• Troubleshooting — common errors and fixes