General Reference

Precise definitions of terms, parameters, entities, and metrics — not tied to a specific ad source or CRM.

What's here

This section contains universal reference information applicable to all parts of LightLead:

• Terminoloy — key platform concepts
• Parameters — report parameter descriptions
• Entities — objects the system operates on
• Field Types — data types used in reports
• Date Ranges — formats and rules for working with dates
• Timezones — working with time zones
• Currencies — currency support and conversion
• Dimensions & Metrics — report data structure
• Calculated Metrics — formulas and creating custom metrics
• Filter Operators — data filtering logic- Sorting — sorting rules in reports
• Write Modes — 6 data refresh modes
• Statues — report and connection statuses
• Scheduls — auto-refresh configuration
• Limits — plan-based limitatins
• Error Codes — classification and resolution

This information is not tied to specific ad accounts or CRMs — for connector specifics, see Sources and Integrations.