Supported Sources
Attribution (Ads → CRM) is available on the Agency and Agency Pro plans. Below are the sources that actually exist in the product.
Ad sources
| Source | Status | Notes |
|---|---|---|
| Meta Ads | Supported | UTM / tracked URLs at the ad level |
| Google Ads | Supported | Auto-tagging + UTM / ValueTrack |
| TikTok Ads | Supported | UTM at the ad level (when the connector is available on the account) |
| Meta Pages / Instagram Insights | Via the Meta connection | Derived report sources |
Not supported as LightLead connectors: Yandex Direct, VK Ads, LinkedIn Ads, MyTarget, X Ads (may be marked as "soon" on the landing page).
CRM sources
| CRM | Status |
|---|---|
| Kommo | Supported |
| Bitrix24 | Supported |
| KeyCRM | Supported |
| LP CRM | Supported |
| Pipedrive | Supported |
| HubSpot | Supported |
| HighLevel (GoHighLevel) | Supported |
Not supported: Salesforce, Zoho, SalesDrive, "amoCRM" as a separate brand (use Kommo).
Report layout
A single attribution report typically has:
- One ad source
- One CRM source
Compare multiple accounts using separate reports.
Related pages
- Ad Source
- CRM Source
- Requirements
- Pricing Plans — attribution starts with Agency