Meta Ads Connector Launch
Date: 2026-07-25
The Meta Ads connector (Facebook / Instagram ad accounts) → reports in Google Sheets.
What's included
Levels
Campaign / Ad set / Ad (+ account), insights metrics, creative enrichment, budgets.
Metrics (core)
spend, impressions, clicks, ctr, cpc, cpm, reach, frequency, inline_link_clicks, virtual purchases/ROAS/results, video *_watched_actions pass-through. Full list: metrics.
Meta attribution windows (ad account)
Windows like 1d view / 7d click are insights connector parameters, not LightLead's first/last-click models.
LightLead Ads→CRM attribution
UTM matching for Meta → CRM — requires the Agency plan or higher, match mode presets. Not "linear / first-click / last-click" multi-touch.
Other
- Hourly/daily/weekly scheduling depending on plan
- Multiple ad accounts
- Filters by campaign/adset/ad
Limitations
- API budgets / cents → see the connector's limitations
- Meta rate limits
- Breakdowns — the supported set is in breakdowns