Meta Ads — Connector Overview
The Meta Ads connector lets you connect Meta ad accounts (Facebook and Instagram) to LightLead and pull full statistics for campaigns, ad sets, and individual ads. Supports enrichment with creatives, budget data, and conversion data.
Capabilities
- Full statistics: impressions, clicks, CTR, CPC, CPM, reach, frequency, conversions, ROAS
- Creative enrichment: thumbnails, ad text, links, media type (image/video)
- Budget data: daily and lifetime budgets for campaigns and ad sets
- Flexible filtering: by campaigns, ad sets, ads, and metrics with AND/OR support
- Async reports: for large data volumes
- Data reuse: caching results to reduce API load
Supported Entities
| Entity | Description |
|---|---|
| Ad Account | Meta Ads account with id, name, account_id, currency fields |
| Campaign | Ad campaign with budget, objective, and status |
| Ad Set | Ad set within a campaign with its own budget and targeting |
| Ad | Individual ad with creatives (image/video, text, link) |
| Insights | Performance metrics via Graph API /insights endpoint |