Attribution Questions via AI
The attribution.explain skill (Agency+ plan) answers questions based on the attribution snapshot: matched / unmatched / ambiguous, using LightLead's UTM presets.
This is not the multi-touch first-click / last-click models found in ad accounts.
What to ask
- Why is the match rate low?
- What's in unmatched for this period?
- How do UTM source/medium/content read in this report?
What not to expect
- "Compare first-click vs last-click"
- LinkedIn / Yandex as sources
- Attribution on the Solo plan