AI Capabilities
The agent works with skills from the product's catalog. Below is what's actually there — invented "create a report / set a schedule" capabilities are not.
1. Query / metrics
Questions about the matrix of reports: spend, clicks, CTR, top campaigns, day-by-day breakdowns — using data from already-exported reports.
Examples: "How much did we spend on Meta yesterday?", "Top 5 campaigns by spend over 7 days".
2. Compare / multi
Comparing periods and sources across available reports.
3. Anomaly / insight
Diagnosing anomalies and providing brief insights about report metrics.
4. Attribution.explain (Agency+)
Explaining matches / unmatched based on the attribution snapshot. This is not first-click/last-click multi-touch models — it's LightLead's UTM matching.
5. Refresh (HITL)
Enqueues a refresh of an existing regular report. Does not create a new report, does not touch the attribution job, does not set a schedule.
6. Alerts / ops / nav
Managing alerts (within Telegram ACL), ops tips, and product navigation.
What's not there
- Creating a report from scratch via text
- Setting a schedule via text
- Live queries to the Ads API bypassing reports
- Sources outside the connector catalog (Yandex/VK/LinkedIn…)