Limits

Limits are tied to your plan and enforced on the backend. Numeric values are listed in the feature comparison and plans.

What limits exist

Limit	What's counted	Period	When exceeded
Ad accounts (`max_ad_accounts`)	Connected ad accounts across limited sources for your plan	Point-in-time	You can't add an account beyond the limit — an upgrade or disconnect is needed
CRM workspaces (`max_crm_workspaces`)	Active CRM connections/workspaces	Point-in-time	New CRM connections are blocked
Projects (`max_projects`)	Projects on the account	Point-in-time	Creating a project is blocked
Seats	Owner + invited members	Point-in-time	Invites are blocked; on Solo+ you can buy extra seats (+$15)
Schedules (`max_schedules`)	Active schedule jobs	Point-in-time	New schedules can't be created (scheduling is disabled on Free)
Runs (`max_runs_month`)	Manual and automatic report runs	Calendar month	New runs are rejected until the period resets
Rows (`max_rows_month`)	Rows written by reports	Calendar month	Writing stops / the run fails with a plan-limit error
AI asks (`max_ai_asks_month`)	Requests to the AI assistant	Calendar month	Asks are blocked (on Agency Pro — soft cap with unlimited summaries)
Lookback	How far back a request can query	Per request	Free is limited to 30 days

There's no separate "number of reports" limit as a hard catalog quota (runs/rows/schedules are the quotas)
There's no "Yandex.Direct" limit — that connector doesn't exist in the product
AI is not limited "per day" — the counter is monthly