Report Builder

The builder is a step-by-step report configuration interface made up of 14 parameters, grouped into three logical sections: Source, Data, and Output.

Builder structure

Source

1. Source — choosing the data source type
2. Connection — choosing a specific connection
3. Account — choosing the account within the connection
4. Entity — choosing the data type (campaigns, ads, keywords, etc.)

Data

5. Dimensions — grouping and data breakdowns
6. Metrics — numeric indicators
7. Date Range — the data selection period
8. Filters — data-selection conditions
9. Sorting — row order
10. Row Limit — limiting the number of records

Output

11. Output Sheet — the target Google Sheets sheet
12. Write Mode — how data is updated
13. Schedule — automatic scheduled runs

Overall workflow

Source > Connection > Account > Entity
                                    |
                    Dimensions x Metrics x Filters
                                    |
                    Sorting x Row Limit x Dates
                                    |
                    Output Sheet x Write Mode x Schedule

When creating a report, parameters are filled in sequentially: the choice made at one step determines the available options at the next. For example, the selected connection determines the list of available accounts, and the entity determines the list of available metrics and dimensions.

How to verify the configuration

• Open any existing report in edit mode — all parameters are visualized in the builder interface
• Hovering over each parameter shows a tooltip with a description
• Before saving, the system validates the configuration and highlights errors in red

Related articles

• Creating a Report — the step-by-step process
• Write Modes — details on each mode
• Scheduling — configuring automatic runs
• Report Execution — running and monitoring