Data Source
Source is the first parameter of the builder: which platform to pull data from. It determines the available entities, metrics, filters, and write modes.
Available sources in the product
Advertising
- Meta Ads
- Google Ads (with Solo+)
- TikTok Ads
- Meta Pages Insights / Instagram Insights (via Meta)
CRM (with Solo+)
- Kommo, Bitrix24, KeyCRM, LP CRM, Pipedrive, HubSpot, HighLevel
The list in the UI only shows integrations connected to the workspace and allowed by your plan. Sources such as Yandex.Direct, Google Analytics, Search Console, and VK Ads are not available in LightLead.
Step-by-step instructions
- Create or edit a report — the first step of the builder.
- Choose a source from the list of active connections.
- Click Next — the source's accounts/objects will load.
Verification
- Missing source → connect it under Integrations and check your plan (plans).
- Source shown in gray → reconnect / refresh the OAuth token.
Notes
- Changing the source after saving usually resets metrics/dimensions.
- When duplicating a report, the source is preserved.