Report types
LightLead supports several report types — from a simple metrics export to complex end-to-end analytics.
Simple report
A single data source, a single entity, a set of metrics. For example: "Spend and impressions by Meta Ads campaign over 7 days."
Use when: you need data from a single ad account or CRM.
Composite report
Multiple data sources (of the same type or different types). For example: "Comparing Meta Ads and Google Ads by spend and conversions."
Use when: you need to compare the performance of different channels in a single report.
Attribution report
Links ad data to CRM data by identifiers (UTM tags, customer ID, email, phone number).
Use when: you need to see the full funnel from ad impression to deal.
More detail: Attribution.
Comparison report
Compares a single source across two periods. For example: "Meta Ads spend: this month vs. last month."
Use when: you need to evaluate a metric's trend over time.
Funnel report
A funnel: from impression to purchase. Requires attribution.
Use when: you need to analyze conversion at each stage of the funnel.