Hourly schedule
An hourly schedule runs the report every hour on the hour (XX:00). It's the most frequent schedule type, used for real-time data monitoring.
How it works
- The run happens at minute 00 of every hour (00:00, 01:00, 02:00, ..., 23:00)
- The first run happens at the next hour after the schedule is enabled
- If you enable it at 14:35, the first run will be at 15:00
Step-by-step instructions
1. Open the schedule settings
In the builder or on the report page, go to the Schedule section.
2. Choose the frequency
Select Hourly from the dropdown.
3. Configure the timezone
Set the timezone relative to which the hours are calculated. By default this is the workspace's timezone.
4. Configure missed-run behavior
- Skip — a missed run isn't caught up
- Run at the first opportunity — run as soon as the connection is restored (but no more than one missed run)
5. Enable and save
Turn on the toggle and click Save.
Specifics
- Frequency: 24 runs per day
- Run time: always on the hour (XX:00)
- Recommended write mode: Replace (full rewrite) or SoftRefresh (if there are manual columns)
- Recommended date range:
today— data for the current day - Data delay: keep in mind that source API data updates with a delay. For example, Google Ads updates with a 3-hour delay — data at 15:00 will be accurate as of 12:00
When to use it
- Operational spend monitoring (making sure budget isn't overspent)
- Real-time anomaly tracking
- Hourly bidding and bid optimization
- Reports for on-call operations staff
When NOT to use it
- Data updates less than once an hour (for example, Facebook Ads with up to a 48-hour delay) — an hourly run is pointless
- The report is heavy (takes longer than 30 minutes to run) — it may overlap with the next run
- Append write mode — the sheet will grow by 24 rows a day, quickly hitting the limits
Related articles
- Daily — a less frequent run
- Timezone — how timezone affects runs
- Missed runs — behavior when a run is missed
- Write modes — choosing a mode for an hourly run