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Instagram Insights Permissions

The Instagram Insights connector requires two OAuth permissions. It also requires the Instagram account to be linked to a Facebook Page.

Required Permissions

ScopePurposeRequired
instagram_basicBasic access — name, username, followers, avatarRequired
instagram_manage_insightsInstagram statistics via fetchInstagramInsightsRequired

instagram_basic

Purpose: retrieving basic information about the Instagram account.

API endpoint: GET /{ig_user_id}?fields=id,username,name,followers_count,media_count

What it provides:

  • id — Instagram account identifier
  • username — username
  • name — display name
  • followers_count — follower count
  • media_count — number of posts
  • profile_picture_url — avatar URL

Without this permission: it's impossible to get the list of Instagram accounts.

instagram_manage_insights

Purpose: reading metrics and statistics for the Instagram account.

API endpoint: GET /{ig_user_id}/insights

What it provides:

  • Reach metrics: impressions, reach
  • Profile metrics: profile_views, website_clicks
  • Audience metrics: audience_gender_age, audience_country, audience_city
  • Content metrics: engagement, likes, comments, saves, shares

Without this permission: only basic account fields are available, not metrics.

Additional Permissions (Indirect)

To retrieve the Instagram account through a Facebook Page, the following are also required:

ScopeWhy
pages_show_listGet the list of the user's Facebook Pages
pages_read_engagementRead Page data, including the linked Instagram account

Access chain: me/accounts → Facebook Page → instagram_business_account → Instagram Insights

Account Type

Instagram Insights is only available for:

  • Business accounts: full access to all metrics
  • Creator accounts: access to most metrics

Personal accounts are not supported. You must switch the account to Business or Creator in Instagram settings.

Checking Permissions

Use the Facebook Access Token Debugger. Make sure both instagram_* permissions are present in the list.

Maintained by the LightLead Documentation Team · Last verified: 2026-07-25