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TikTok Ads Advertisers

An advertiser is an ad account in TikTok Ads, similar to an ad account elsewhere. Each advertiser contains campaigns, ad groups, and ads.

Retrieving the List of Advertisers

LightLead uses the TikTok Ads API to retrieve the list of available accounts:

GET /open_api/v1.3/oauth2/advertiser/get/

What Is Returned

FieldTypeDescription
advertiser_idstringUnique identifier
advertiser_namestringAd account name
statusstringAccount status
rolestringUser's role in the account
currencystringAccount currency
timezonestringTime zone
industrystringIndustry
companystringCompany name
balancenumberAccount balance

Converting from IDs

The TikTok API returns the list of advertisers as an array of IDs. LightLead converts these into full objects:

typescript
// Retrieving advertisers from IDs
const advertisers = await fetchAdvertisers(ids);

Selecting the Active Advertiser

After connecting, you can:

  • Select the primary advertiser for requests
  • Switch between multiple advertiser accounts
  • Rename it for easier identification

Maintained by the LightLead Documentation Team · Last verified: 2026-07-25