TikTok Ads Dimensions
Dimensions in TikTok Ads let you segment data by demographic, geographic, and technical attributes.
Demographic Dimensions
| Dimension | Values |
|---|---|
age | 18-24, 25-34, 35-44, 45-54, 55+ |
gender | MALE, FEMALE, UNKNOWN |
Geographic Dimensions
| Dimension | Description |
|---|---|
country_code | Two-letter country code |
region | Region/area |
city | City |
Technical Dimensions
| Dimension | Values |
|---|---|
platform | ANDROID, IOS, WEB |
network_type | WIFI, 2G, 3G, 4G, 5G |
placement | Ad placement |
Time Dimensions
| Dimension | Description |
|---|---|
stat_time_day | By day |
stat_time_hour | By hour |
Limitations
- No more than 2-3 dimensions at once, to prevent data fragmentation
- Some demographic data may be marked as UNKNOWN
- Dimension availability depends on campaign targeting