TikTok Ads Conversions
TikTok Ads tracks conversions via the TikTok Pixel (browser-side) and the Events API (server-side).
Conversion Data Sources
TikTok Pixel
JavaScript code on the website. Tracks:
- Page views
- Button clicks
- Add to cart
- Purchases
- Registrations
Events API
A server-side method for sending events:
- Not affected by ad blockers
- More reliable attribution
- Can be combined with the Pixel
Standard Events
| Event | Description |
|---|---|
ViewContent | Content view |
AddToCart | Add to cart |
InitiateCheckout | Checkout initiated |
AddPaymentInfo | Payment information added |
CompletePayment | Payment completed |
PlaceOrder | Order placed |
Registration | Registration |
Subscribe | Subscription |
Contact | Contact |
Download | Download |
Attribution
Attribution Window
| Type | Default | Range |
|---|---|---|
| Click-through | 7 days | 1-28 days |
| View-through | 1 day | 0-7 days |
Attribution Model
TikTok uses last-click attribution by default.