Meta Pages Date and Time

Meta Pages data is tied to the Page's time zone. Understanding the specifics of working with dates is important for correctly interpreting metrics.

Time Zone

Facebook Page data uses Pacific Time (UTC-8/UTC-7) by default. This differs from the Meta Ads ad account's time zone.

Consequence: when comparing Meta Pages and Meta Ads data for the same day, discrepancies may occur due to the time zone difference.

Date Formats

All dates in the API use the YYYY-MM-DD format:

2026-07-25

Aggregation Periods

Daily Aggregation (day)

{ "period": "day" }

Data for each day separately. Available for the last 90 days.

Weekly Aggregation (week)

{ "period": "week" }

Data grouped by weeks (Monday-Sunday). Available for 2 years.

28-Day Aggregation (days_28)

{ "period": "days_28" }

A rolling 28-day period. Available for 2 years.

All Time (lifetime)

{ "period": "lifetime" }

Aggregated data for the entire lifetime of the Page.

Time Range (since/until)

The Pages Insights API supports since and until parameters for specifying an arbitrary range:

since=2026-07-01
until=2026-07-25

Unix timestamp is also supported, but not recommended — use YYYY-MM-DD.

Data Delay

Meta Pages data updates with a significant delay:

Period	Availability	Delay
Today	Unavailable	N/A
Yesterday	Limited	24 hours
2-3 days ago	Partial	48 hours
4+ days ago	Full	—

Important: unlike Meta Ads, Meta Pages data is not available in real time. The minimum delay is 24 hours.

Recommendations

1. Don't analyze data younger than 2 days — it's incomplete
2. Use 28-day periods for stable trends
3. Compare periods of equal length — week-over-week, 28d-over-28d
4. Account for the time zone difference with Meta Ads when doing cross-connector analysis

Related Pages

• Metrics
• Filters
• Limitations