Meta Ads Ad Accounts

An Ad Account is the primary unit for organizing advertising data in Meta Ads. Each account has a unique identifier in the format act_XXXXXXXXXX and contains its own campaigns, ad sets, ads, and statistics.

Retrieving the List of Accounts

When connecting, LightLead automatically retrieves the list of ad accounts available to the user via the Graph API:

• Endpoint: /me/adaccounts
• Additionally: /me/businesses (when the business_management scope is present)
• Fields: id, name, account_id, currency, timezone_name, account_status

If the user has access through Business Manager, the list of accounts is formed by combining:

1. Accounts the user has direct access to
2. Accounts accessible through linked Business Manager accounts

Ad Account Fields

Field	Type	Description
id	string	Unique account identifier (e.g. act_123456789)
name	string	Ad account name
account_id	string	Numeric account ID (without the act_ prefix)
currency	string	Account currency in ISO 4217 format (e.g. USD, EUR, RUB)
timezone_name	string	Account time zone (e.g. Europe/Moscow)
account_status	integer	Account status: 1 = active, 2 = disabled, 3 = unconfirmed
business_name	string	Business Manager name (if applicable)
amount_spent	string	Amount spent in the account currency
balance	string	Account balance
min_campaign_group_spend_cap	string	Minimum spend cap
owner	string	Account owner

Connection to an Instagram Business Account

A Meta Ads ad account can be linked to an Instagram Business Account. LightLead automatically determines this connection through the chain:

Ad Account → Facebook Page → Instagram Business Account

The /{page_id}?fields=instagram_business_account endpoint is used to retrieve Instagram accounts.

Selecting an Active Account

After connecting, you can:

• Select a primary account: used by default for all data requests
• Switch between accounts: when multiple accounts are connected
• Rename the account: for easier identification in LightLead — see Renaming a Connection

Limitations

• One connector — one account: each Meta Ads connection in LightLead is tied to a single ad account
• Maximum number of accounts: limited only by Meta API quotas and your LightLead plan
• Access permissions: the user must have at least the Advertiser role to read data

Related Pages

• Connecting Meta Ads
• Permissions
• Multiple Connections
• Entities and Fields