TikTok Ads Usage Examples
Practical recipes for setting up TikTok Ads reports.
Recipe 1: Campaign Performance Summary
Goal: get the key metrics for all active campaigns over a week.
Parameters:
data_level:AUCTION_CAMPAIGN- Period:
LAST_7_DAYS - Metrics:
impressions, clicks, spend, ctr, cpc, conversions, cost_per_conversion
What to analyze:
- Campaigns with the highest spend and their performance
- CTR comparison across campaigns
- CPA (cost per acquisition) by campaign
Recipe 2: Video Content Analysis
Goal: assess the performance of video creatives.
Parameters:
data_level:AUCTION_AD- Filter:
creative_type = VIDEO - Metrics:
video_views, video_views_p25, video_views_p50, video_views_p100, average_video_play, ctr, conversions
Analysis:
- Ads with a low completion rate (video_views_p100 / video_views) — content issue
- High CTR with low completion — an eye-catching headline but weak content
Recipe 3: Conversion Performance by Ad Group
Goal: find the best- and worst-performing ad groups by conversions.
Parameters:
data_level:AUCTION_ADGROUP- Metrics:
spend, conversions, conversion_rate, cost_per_conversion, roas - Sort:
roas DESC
Analysis:
- Ad groups with ROAS > 100%: scale up
- Ad groups with ROAS < 50%: optimize or pause
- Ad groups with a high cost per conversion: review targeting