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KeyCRM Pipelines

This article describes working with KeyCRM sales pipelines in LightLead.

Loading Pipelines

In KeyCRM, a pipeline is represented by order statuses. The full list of statuses is loaded via the statuses API during discovery. Statuses include: new, confirmed, shipped, delivered, cancelled, and additional custom statuses.

Pipeline Structure

Each pipeline contains:

  • Pipeline ID — a unique ID used in API requests

  • Pipeline name — the display name

  • List of statuses/stages — the stages a deal/order/lead passes through

  • Stage order — the sequence defined in the CRM

Use in Reports

Pipelines are used in LightLead reports for:

  • Grouping data: group data by pipeline to analyze different sales tracks

  • Filtering: filter data by a specific pipeline

  • Comparison: compare the performance of different pipelines

  • Visualization: build sales funnel charts

Updating Pipelines

When pipelines change in the CRM (added, deleted, renamed), you need to re-run discovery. Methods:

  1. Automatic: on the next scheduled sync

  2. Manual: click "Refresh discovery" in the connection settings

Specifics

  • Pipelines deleted in the CRM are marked as inactive in LightLead, but historical data is preserved

  • Renaming a pipeline does not affect already-built reports — matching is done by ID

  • When a new pipeline is added, old reports continue to work unchanged

Maintained by the LightLead Documentation Team · Last verified: 2026-07-25