Kommo UTM fields

This article describes UTM tag support in the Kommo connector.

UTM tag support

Kommo has no built-in UTM fields at the deal level. UTM tags can be passed via custom fields or deal notes. LightLead supports reading UTM data from custom fields if they are configured.

Standard UTM parameters

LightLead supports five standard UTM parameters:

Parameter	Description	Example
utm_source	Traffic source	google, facebook, yandex
utm_medium	Traffic type	cpc, cpm, email, social
utm_campaign	Campaign name	summer_sale_2026
utm_content	Ad content	banner_728x90_v1
utm_term	Keyword	buy+sofa

Setting up UTM fields

For correct transmission of UTM tags to the CRM:

1. Set up UTM tagging on your ad links

2. Make sure the CRM accepts and stores UTM parameters

3. If needed, create custom fields for missing UTM parameters

4. Run discovery again in LightLead

Use in reports

UTM fields in LightLead reports allow you to:

• Analyze sources: group by utm_source to compare channels

• Evaluate campaigns: group by utm_campaign to analyze performance

• Drill down: combine utm_source + utm_medium + utm_campaign

• Full-funnel analytics: match ad spend with revenue from the CRM

Important notes

• UTM tags are case-sensitive: Google and google are considered different sources

• It is recommended to use a consistent standard for writing UTM tags

• If a UTM field is missing in the CRM, the corresponding data will be empty in reports

• Some CRMs only automatically store UTM tags on first touch

Related pages

• Attribution — how UTM fields are used for attribution

• Fields — all available fields

• Filters