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Pipedrive Users and Owners

This article describes working with Pipedrive users and owners in LightLead.

Loading users

A deal's owner is determined by the owner_id field. LightLead matches owner_id to the user's name via the users API. When the owner changes in Pipedrive, the data is updated on the next sync.

Matching users

LightLead matches CRM users with internal identifiers. This provides:

  • Uniqueness: each user is identified by ID, not by name

  • Stability: matching is preserved when a user is renamed

  • Historical accuracy: data on old assignments is preserved even after the owner changes

Use in reports

Users and owners are used in reports for:

  • Grouping: analyzing performance by manager

  • Filtering: filtering data by owner

  • Comparison: comparing performance across managers

  • KPIs: calculating key manager performance indicators

User attributes

AttributeDescription
IDUnique user identifier
NameUser's display name
EmailUser's email (if available)
RoleUser's role in the CRM
StatusActive/inactive

Deactivated users

If a user is deactivated in the CRM:

  • Historical data on their deals is preserved

  • In new reports, the owner field will show the old user

  • Filtering by a deactivated user is available for historical data

Maintained by the LightLead Documentation Team · Last verified: 2026-07-25