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LP CRM — Connector Overview

The LP CRM connector exports orders to LightLead for reports and attribution (UTM on orders). CRM feature — Pro+.

Capabilities

  • Entities: order (+ embedded buyer / product)
  • Native UTM on orders: utm_source/medium/campaign/term/content
  • Statuses via synthetic pipeline from API statuses (not a multi-pipeline CRM like Bitrix)
  • Filters by status and fields
  • No separate custom field catalog for leads — no CF discovery claimed (unlike Bitrix/Kommo)

Entities

EntityDescription
orderPrimary: order_id, status/status_name, total, dates, UTM
buyerbayer_name (API typo), phone, email
productproducts_summary, primary_product_*, COGS

Standard Fields

order_id, datetime, date_update, date_complete, status, status_name, total, phone, bayer_name, email, user, utm_*, products_summary, …

Full list — Fields / data layer lpcrm.ts.

Maintained by the LightLead Documentation Team · Last verified: 2026-07-26