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KeyCRM Pipeline Stages

This article describes working with KeyCRM pipeline stages (statuses) in LightLead.

Loading Stages

KeyCRM order statuses: new, confirmed, shipped, delivered, cancelled, and custom statuses. Statuses are shown in the order defined in KeyCRM.

Stage Structure

Each stage contains:

  • ID — a unique stage ID

  • Name — the display name of the stage

  • Order number — the stage's position in the pipeline

  • Pipeline link — the parent pipeline's ID

Use in Reports

Stages are used in LightLead reports for:

  • Funnel analysis: track the number of deals/orders/leads at each stage

  • Conversion: calculate conversion between stages

  • Forecasting: estimate potential revenue by stage

  • Grouping: group data by pipeline stage

Working with Historical Data

Important specifics of working with stages:

  • State snapshot: the current stage is captured at sync time, not the full transition history

  • Change history: full history of stage transitions may be unavailable — it depends on the CRM's API

  • Deleted stages: deals on deleted stages are preserved in reports, but the stage is marked as unknown

Updating Stages

When stages change in the CRM (added, renamed, reordered):

  1. New stages become available after re-running discovery

  2. Renamed stages update automatically (matching is done by ID)

  3. Deleted stages are marked as inactive

Maintained by the LightLead Documentation Team · Last verified: 2026-07-25